Target Audience

My product is going to be an alternative/electronic rock genre music video which would attract a different kind of audience in the age range of 16-25. My product will target for both a male and female audience, however as the statistics from the questionnaires proved the females are more likely to be attracted by this kind of music genre.

The reason why I have targeted this range of audience is because those people are more likely to be working or have some sort of income which would allow them to buy or possess my product. Also, those people are the general audience for my music video as I am using the black and white cinematography with use of film noir which gives my product a more mature style. Likewise, as I had decided that I will try to appeal my product to this age group I had choose that my class group will be a working and middle class, as they would be able to afford my product.

Moreover, another reason why I have chosen that particular audience group is that the majority of them has answered that they are listen to the rock genre music which gives my product an advantage as the song which I will use is exactly this style.

My questionnaire also has find out that mostly people are attracted with narrative or abstract videos, my product would use some sort of both as its abstract but with a narrative sense.

I had also decided that my product would be distributed on the YouTube website and posted on my Facebook side as the resources and the results from my questionnaire proves that do not matter how old people are they are still using the Facebook and YouTube.